RICHMOND FOUNDATION

Formerly RPLC, Richmond Foundation is a local funder supporting access to opportunity and wellbeing in Richmond. For their rebrand, they wanted to be seen as a strong foundation: reliable, friendly and future-facing.

While at Geist*Studio, I explored a wide range of directions for their rebrand. Living in Richmond at the time made this project especially meaningful and with support from my senior team, I led the design process – from the logo to the brand guidelines, their annual report, and website. The new ‘R’ mark is created from building blocks, symbolising both strength and flexibility. These shapes then became a central visual element across all assets.